As a small business owner and artist, you probably already know the importance of social media presence. However, social media marketing can be quite challenging with algorithms constantly changing, making it difficult to reach your target audience. Plus, to be totally honest: the social networks want you to pay. They don't want to give you anything for free.
Investing in social ads might be the right decision for your brand. But did you know that buying social ads doesn't have to be solely for gaining more followers? In fact, you can benefit from buying social ads to grow your email list instead. In this blog post, we will discuss why growing your email list is more crucial and how buying social ads can help you achieve that.
Organic Reach Vs. Targeted Reach
Social media platforms have made it challenging for businesses to reach their target audience organically. With algorithms that prioritize content based on user engagement, businesses are often forced to pay just to get their content in front of the right people.
On the other hand, buying social ads enables you to specifically target your ideal audience based on demographics, interests, location, and more. By targeting the relevant audience, you can boost the engagement rate and attract more people to sign up for your email list.
Higher Conversion Rates
Once you've got the right audience's attention and they sign up for your email list, the engagement rates and conversion rates tend to be higher than that of social media followers. Unlike social media notifications that may get lost in a sea of notifications, email notifications go straight to their inbox.
The chances of your subscribers opening your emails are high because they've already expressed interest and are more likely to engage with your content. Converting your subscribers to customers becomes easier, which is ultimately your goal as a small business owner or artist.
Long-Term Relationship Building
One of the significant benefits of having an email list is that it facilitates long-term relationships with your subscribers. Unlike social media, where reach can be challenging, email notifications are more personal, and people are more likely to opt-in because they are interested in your brand and want to hear from you.
So, by regularly sending them personalized emails, you can establish a deeper relationship with them, which can lead to ongoing brand loyalty.
Another advantage of buying social ads to grow your email list is that it is relatively inexpensive. While buying ads to increase your social following might cost you a lot of money, buying ads to gain email subscribers is more cost-effective.
You can set budgets and adjust the frequency of ads and continue to use them as long as the cost-per-acquisition remains lower than the lifetime value of your customers.
Lastly, buying ads to grow your email list can generate a high return on investment (ROI). Since email marketing has excellent conversion rates, it results in a higher lifetime value of your customers.
Additionally, with a little investment in social ads, you can get much higher ROI compared to other types of advertising.
If you take nothing else away from this post, know this:
- Social media followers are much less likely to convert to customers than people on your email list.
- You can convert on a social media ad for less than $0.50 per email gained.
- $26/mo for a social media management application that may get you 10 views per post, and 2 clicks? Or 52 hot email leads a month?
Growing your email list should be a priority for every small business owner or artist. As discussed in this blog post, buying social ads can be beneficial for email list growth as they offer a targeted reach, higher conversion rates, long-term relationship building, cost-effectiveness, and high ROI.
So, whether you are new to social ads or have been using them to grow your social following, it's time to shift your focus to email marketing and see your audience grow.