Create a Professional Photography Website In 5 Easy Steps

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Written By Sam Davis Ph.D.

Sticker Crypt is the internet's premier source of free advice for artists and small business owners! 

Having a website is a vital part of any business, especially if you're running a photography business. It's one of the best ways to showcase your work, attract clients and expand your customer base.

However, not all websites are created equal. The modern photographer needs a website that's tailored to photography—one that stands out from the crowd and converts customers into clients. But creating an online portfolio isn't easy.

You need extensive technical knowledge and design skills to create and design a website worthy of your work. This blog will cover all the steps involved in creating a photography website, including selecting the right platform, designing the site, adding content, optimizing it for search engines, and promoting it.

Overview of why you should have a photography website

A photography website is a great way to showcase your work and attract new clients. Having a website allows you to keep in control of how your photos are presented, which can help you capture the best shot possible.

This also helps you stay organized and focused on your goals, which can lead to consistent and higher-quality results. Plus, having a website allows you to easily share your portfolio with potential customers, allowing for easy access and large-scale visibility.

A professional photography website can help build a strong online presence, which can help potential clients find you more easily by search engines. Overall, a website is a great way to showcase your work and grow as an photographer, so why not make it part of your online marketing strategy?

Man holding dslr camera

Step 1: Choosing the right platform for your photography website

A photography website is a great way to promote your photography online and generate more online exposure. It's important to choose a platform that is easy to use and has the features you want, such as hosting, domain name, and customization options.

Besides, you need to ensure that it provides secure hosting and adequate security measures. Apart from these, you will also require web design and development services to construct the design of your website.

Once you have finalized on the platform and chosen the domain name and hosting, the next step is to set up your website. This entails creating content such as blog posts, photographs, portfolio pieces, etc. Once this is complete, you can launch your website with great enthusiasm.

Evaluating the available photography website platforms

When creating a photography website, choosing the right platform can be essential. Before you can create a professional website, you need to choose the right platform.

It's important to evaluate the available options and determine which one best suits your needs. Consider factors such as ease of use, customization options, hosting costs, SEO capabilities, and more.

The right platform should be user-friendly and offer features such as integrated eCommerce options, portfolio galleries, contact forms, and more. It should also be optimized for mobile devices and search engines.

In order to create a truly professional and impressive website for your photography work, you must choose the right platform.

Deciding on a platform based on budget, features and ease of use

When creating a photography website, it's essential to decide on the right platform. There are several options, including WordPress, Squarespace, and Wix. Each has its own advantages and price points, so it can be tricky to choose the best one for your photography business.

Before making any decision about which platform to use for your website, you need to consider your budget, requirements, and ease of use. It is important to factor in cost for hosting and domain name registration as well. Ultimately, it comes down to finding the best solution for your photography business at a reasonable cost.

Understanding the pros and cons of each platform

Finding the right platform for your photography website can be tough. Each one has its own pros and cons, so it's important to understand what they offer before making a decision.

WordPress is popular for photographers due to its flexibility and customization options. It is great for photographers who are just starting out as it provides plenty of free options. WordPress is the platform that I recommend for all websites, but especially if you're building photography website (s) because it is so flexible.

Squarespace is another popular platform for photographers, as it has pre-made templates and easy-to-use drag-and-drop editor.

Whether you're a professional or a hobbyist, Wix is a great choice for photographers as it provides numerous free options.

You must consider the features, cost, and learning curve of each platform when deciding which one best fits your needs and goals. Of the three presented, WordPress is the only truly free solution for photography blogs like yours.

Close up shot of a typewriter

Assessing customer service options for the platform you choose

When choosing a platform for your photography blogs, it's important to assess the customer service options available. After all, you'll need help with things like uploading and editing images or photography blogs, as well as managing social media accounts and email accounts.

You'll also want to make sure that you can get help when you need it. For example, you may want to look into user reviews of different platforms to ensure that others have had positive experiences with customer service in the past. By assessing customer service options and looking at reviews, you can find the best platform for your photography website.

I prefer Cloudways for my host nowadays because I manage multiple photography blogs, websites, and other digital media projects. I use NameCheap to get my domains because they're fast, reliable, and well, cheap.

Step 2: Setting up the design and layout

In this step, you'll design the main page layout and the other pages of your website. Consider features such as galleries, contact forms, and blog sections to add additional content and interest to your website.

In terms of design, use bright colors, bold fonts, and creative images to draw in potential customers and create a positive impression. You can also include testimonials or other call-to-actions on your website's landing pages to increase conversions.

Once the design is finalized, it's time to optimize your website for search engines and mobile devices. This will ensure that your website is easy to find online and easy to navigate on various platforms.

Besides that, you can test your website for usability and functionality using tools such as browser testing software. This will help ensure that your website is easy to use for everyone who visits it.

Creating the design and layout of your website

When creating the design and layout of your website, it is important to ensure that it reflects the style and aesthetic of your photography. You should choose a template that best suits your type of photography.

Consider adding a portfolio page to showcase your work, as well as an “About” page to tell visitors more about your services. Additionally, it is beneficial to optimize your website for mobile devices and search engines.

By including high-resolution images on all pages, you can create a captivating viewing experience for your visitors. Include keywords in the title and description tags of each image to increase search engine rankings for your website.

Using Oxygen To Develop Your WordPress Theme

Using Oxygen to develop your WordPress theme is a great way to create custom photography website with ease. The built-in feature of the page builder can help you create professional-looking pages quickly and easily.

You can use the drag-and-drop interface to build out pages, customize layouts, and add special features, such as social media boxes. With Oxygen, you can create a website that is tailored to your photography business perfectly.

Oxygen also offers a wide range of features that will help you create professional photography website, such as dynamic content, global styling options, and responsive design. This allows your website to look great on any device or screen size. By using Oxygen for WordPress, you can create a professional photography website in no time.

If you don't want to get that hands on, consider a ready-made photography blogs theme from Envato Market!

Step 3: Adding content to your photography website

Add galleries of your work to showcase your best photography. These can include photos of your family, travels, and other special moments in your life. By showcasing these photos on your website, you can attract potential clients who are interested in seeing more of your work.

Include detailed descriptions and pricing information for each photograph. This lets potential clients know the costs involved with hiring you for a photography session.

Create a blog or portfolio page to share stories and insights about your work. This could include details about the photography session and why it was important to you.

Sharing contact details and call-to-action buttons that direct visitors to book sessions with you helps generate interest in working with you. These details help potential clients understand what type of photography service they can expect from you and how to contact you for booking appointments.

Adding images to your site

Adding images to your photography website is one of the most important steps in creating a professional-looking website. For best results, choose high-quality images that showcase your work and style. Organize the images into galleries and albums to make them easier for visitors to navigate. Include captions and titles for each image to provide more information about the photo.

If possible, use keywords in the captions and titles so that your photos will be easily found by search engines. And optimize all of your images for quick loading times by using appropriate image formats (e.g., JPEG). This will help speed up page load times and save bandwidth when displaying your images online.

Creating a portfolio page

A portfolio page is a great way to showcase your photography work online. It's one of the most important pages of your website and is where you can showcase your best work to potential clients.

This page should include images of you shooting various types of photography projects, from professional portraits to landscape shots. You should also include captions or descriptions for each image so potential customers know more about what they are seeing. It's also a good idea to add a short bio on this page introducing yourself and providing additional information about your photography services. This will help potential customers decide if you are the right photographer for them.

You can even use your portfolio website page to highlight some photography tips, the best photography blogs that you have seen, or share some street photography. You want people to explore your website for as long as possible, so the more photography blogs you publish and link to on your portfolio website, the better.

Embedding videos into your photography website

Adding videos to your photography website is a great way to showcase your work and engage with potential clients. You can embed videos from YouTube or Vimeo, or uploading them directly to your photography website using tools like FlexClip, can be an excellent way to enhance your website's appeal and effectively showcase your photographic work. With FlexClip's user-friendly features, you can easily create captivating videos that capture the essence of your photography style and expertise.

It's important to ensure that any videos you embed are optimized for mobile devices so they display correctly on all devices. Additionally, include a description of the video, along with keywords, to help search engines index it and make it easier for potential customers to find. By embedding videos into your website, you are showing your work in an engaging and professional manner, which is sure to increase your chances of getting hired.

Your videos could include:

  • Photography tips for newbies: tips and tricks for shooting, how to do a feature shoot, and even gear reviews
  • Street photography videos
  • Examples of fine art made from your photography
  • Your favorite awesome photography blogs of the month/quarter/year
  • Highlighting another professional photographer
  • Showcasing your digital photography
Hand holding smartphone with internet access to youtube

Adding customer testimonials and reviews

Customer testimonials and reviews are a great way to show potential clients that you have a satisfied customer base. When including customer feedback on your website, be sure to include the customer's name, photograph, and a short description of their experience working with you.

It's also important to ensure that all customer reviews are honest and accurate. These testimonials can help give visitors an insight into what it's like to work with you as a photographer. By including this valuable feedback on your website, you can help build your brand and work toward building your business over time.

Photo blogs might not always include testimonials, but when they do, it shows that there is a professional photographer behind the lens. Testimonials are especially important for a wedding photography career. A fashion photographer might also benefit from testimonials about their professional photographers and experience.

Remember, a great photography blog is a mix of interesting content, creative photography, and sales-focused content. Even an internationally acclaimed photographer has to make some sales pitches sometimes.

Step 4: Optimizing your photography website for search engines

You must optimize your photography website for search engines. This involves researching relevant keywords related to your photography services and incorporating those keywords into website content, page titles, and meta descriptions.

Start by writing blog posts with content that is relevant to the keywords. This will help ensure that your website appears higher in search results when users search for those keywords.

Then, use images with appropriate alt-text tags to draw attention to the photos on your website. Finally, create internal links to help search engine crawlers find all of your content easily. By doing these simple steps, you can improve the visibility of your photography website on search engines and increase traffic to your website.

We have a LOT of content about SEO, and with photography, techniques for SEO are similar to what they are for other artists. Other photography blogs are definitely using SEO, so your photography journey should include it as well. Your amazing photos deserve to be seen. Plus, you just need SEO to build your photography career.

Writing content with optimized titles, headings, and descriptions

It's crucial to write content with optimized titles, headings, and descriptions for your photography website. Keywords in titles and headings are useful for search engines to understand the theme of your website.

For example, keywords like “waterfall photography” or “night photography” can be useful when writing content. Additionally, meta descriptions for each page can provide a brief summary of the content on your website. These descriptions allow search engines to better understand the purpose of your website and rank it higher in search results.

Besides keywords in titles and headings, use relevant keywords in your content to help search engines find and index your photography website more quickly. Alt tags for images also helps search engines identify and index your photos.

By including descriptive ALT tags for images on your website, search engines can better understand the content and improve visibility on SERPs. Regularly updating content on your website with fresh and relevant information will keep visitors engaged and coming back for more.

Setting up analytics tools to track visitors

Analytics tools can help you track the number of visitors to your website and analyze their behavior. They give you valuable insight into how people interact with your website, which can help you improve your website's design and content.

You can use analytics tools to analyze traffic on your website and identify areas where there is low activity or poor engagement. This information can help you improve your website's design and content to increase user engagement.

For example, if you notice that a particular area of your website has low engagement, you may want to redesign the page or add additional content to boost visitor engagement.

Another way analytics tools can help you optimize your photography website for search engines is by adding meta tags and titles to your page. These tags allow search engines to more easily identify and categorize your page; meta tags include keywords such as name, description, and website address.

Titles are short descriptions that appear in the upper-right corner of a web page, often consisting of a few words describing the content of the page. By optimizing your photography website for search engines, you can ensure better visibility, attract more potential customers, and increase visibility online.

Step 5: Promoting your photography website

Creating a photography website is a great way to share your work and attract new clients. However, it takes time and effort to create a professional website that showcases your photography skills.

Start by creating a blog for your website. This will serve as an information hub for your photography projects and can be used to share updates on social media platforms like Instagram and Facebook. This will help drive traffic to your website and increase the visibility of your work.

Also, you can use SEO strategies such as keyword research and backlinks to optimize your website for search engines. This will help it rank higher in search results and encourage more people to visit it.

Finally, you can use email marketing campaigns to promote new work and offers. This is an effective way of drawing in potential clients who are interested in hearing about new photography projects. Plus, you can reach out to influencers or local publications in your niche to get additional exposure.

Leveraging SEO optimization

SEO is essential for creating a successful photography website. Optimizing your website can ensure that it appears higher in search engine results and attract more visitors.

Keywords can be added to page titles, meta descriptions, and content to improve the relevancy of search results. Additionally, backlinking to other websites can help build your online presence and rank higher in search results.

It is also important to regularly update your website with fresh images and information to keep it engaging and engaging. When creating a photography website, it is vital to regularly update with new content to keep it current and relevant.

This will help turn photography enthusiasts into potential clients or customers. Overall, SEO optimization is critical for creating a successful photography website.

Creating a mailing list

Creating a mailing list is one of the best ways to promote your photography website. It allows you to easily stay in touch with potential customers and stay updated about new products and services.

Creating an email list by collecting emails from visitors to your website or through social media channels is a great way to start building your list. Once you have an email list, you can use it to send out newsletters, promos, and updates about your business.

You can also use the list to build relationships with potential clients and gain their trust. By creating a mailing list for your photography website, you will be able to effectively promote your work and reach new audiences.

Networking with other photographers

Networking with other photographers is an essential component of promoting your photography website. Connecting with local photographers can help you gain access to new opportunities and resources.

Social media is a great way to connect with other photographers and potential clients. You can join photography-related groups and share your work, or advertise your services through online classifieds or forums.

Creating a portfolio website or blog to showcase your best photographs will help you get noticed by potential clients. By building relationships with fellow photographers, you can achieve success in your photography business.

Utilizing social media platforms

Social media platforms are an effective way to promote your photography website. Creating and maintaining a presence on multiple social media sites can help you reach a larger audience.

While social media is great for building relationships and showcasing your work, it's important to post regularly, engage with followers, and share your work to maximize your visibility.

You can use social media to promote your photography website in a number of ways. You can share photos directly from your website, create a blog or online portfolio, or use social media accounts such as Facebook, Twitter, or Instagram.

Additionally, paid advertising options allow you reach more potential customers. By using social media to promote your photography website, you can build your brand and share your work with a global audience.

Offering discounts and promotions

A professional photography website is a great way to showcase your work and attract potential clients. However, creating one can be an intimidating task.

To help you create a website that is professional, informative, and easy to navigate, consider using professional photography website template. With such a template, you can easily create a website with minimal effort.

Additionally, you can offer discounts or promotions on your photography website to attract more attention to the site. Consider including contact information on your website so that customers can easily reach out with any questions or concerns.

Overall, a professional photography website is a great way to promote your work and attract new business. But you also need great photos and content for your photography blog to really make it shine.

Conclusion – How to create a professional photography website

Creating a professional photography website is easier than you think. But before jumping into the process, it's important to consider several factors, such as website platform, template and design elements, content, and optimization.

The first step is to choose a website platform that best suits your needs. When it comes to website platforms, there are many different choices, such as WordPress, Squarespace, and Wix. Each of them has its own pros and cons. Depending on your business and personal preference, you can select the one that best fits your needs.

Once you have chosen a website platform, it's time to select template and design elements. This will help you create a website with the look and feel you want. As for content, you can include photos, descriptions, and contact info in your website.

You can also optimize your website for search engines (SEO). By doing this, you can improve your website’s visibility in search results and thus increase chances of getting noticed by potential customers.

Finally, you can promote your website through social media and other channels. This will help spread the word about your business online and increase visibility. In summary, creating a professional photography website doesn't have to be complicated or costly. With a few easy steps, anyone can create an online portfolio that showcases their photography skills with professionalism.

Frequently Asked Questions

What are the essential components of a professional photography website?

A professional photography website should have several essential components to showcase your work and attract new clients. Here are some of the elements you’ll need:

1. Attractive, easy-to-navigate design: You want potential customers to be able to view your portfolio quickly and easily. Make sure that frames, colors, fonts, navigation menus, and other UI/UX considerations add up to an attractive website experience.

2. Portfolio of best work: Showcase your best work on the homepage so potential customers can get a taste of what you offer right away. Include photos with descriptions or narratives to make them stand out.

3. Contact information: Make sure you provide ways for potential clients to contact you with their queries or bookings. Include email address, telephone number, social media links such as Instagram, etc.

4. About me page: Don’t forget an “about me” page that explains what sets you apart from other photographers and why clients should hire you. It helps people form a connection with you and understand more about your unique skills and services.

5. Booking service & pricing info: Offer booking services online and display pricing information clearly so clients know exactly how much they should expect to pay for each

What hosting platform should I use to create my photography website?

If you are looking to create a photography website, there are plenty of hosting platforms available for you to choose from. Some of the most popular options include WordPress, Squarespace, Wix and Weebly. Before committing to a platform, consider the features offered by each one and decide which is best suited to your needs.

Additionally, it’s a good idea to research reviews from other photographers who have used the hosting platform that you are considering. This will give you an insight into how reliable the platform is and what kind of customer service they offer in case you need help with setting up your website. With careful research, you can make sure that you select the best hosting platform for your photography website.

I recommend WordPress for building your photography business. You can read more about WordPress in the Websites section of this site!

How can I optimize my website for search engine visibility?

To optimize your website for search engine visibility, there are several steps you should take.

First, research relevant keywords and use them in the content of your website. This will help search engines to better identify what your website is about, making it easier for potential customers to find it.

Second, include meta data, image tags, and descriptions to help search engines more easily navigate your website. This way, search engines can catch important information such as page titles and descriptions which are used in search engine results.

Third, create content that is helpful to readers and includes keywords from your research. Quality content with keywords strategically placed throughout will ensure that search engines index your site accurately.

Fourth, link your website to other sites with higher domain authority. Doing this will build up trustworthiness with search engines and increase the chances of being found on search results.

Finally, submit a sitemap of your website to major search engines such as Google or Bing. A sitemap is a file that provides detailed information about all the webpages of your site to search engines so they can index them accurately. By doing this, they'll be able to understand which pages are most important and serve them quickly when requested by users.

How can I add an online store to my website to display and sell my work?

If you want to add an online store to your website and display and sell your work online, then you will need to use a third-party ecommerce platform. Popular ecommerce platforms that are available include Shopify, WooCommerce, and BigCommerce.

When setting up your store, you will need to provide information such as billing and shipping details, product descriptions and prices, payment methods, shipping costs, etc. You may also want to create promotional offers and discounts to encourage customers to purchase from your store.

Additionally, make sure to use social media and email marketing campaigns to spread the word about your store.


Creating a photography website is only half the battle. You also need to promote it well to ensure that potential clients discover your business. To create a professional photography website, follow the five steps mentioned above and you’re good to go.

To help you do just that, we’ve written an additional blog on how to promote your photography business. You can also check out our short video on ‘How to Create a Photography Website in 5 Easy Steps’ for an overview of the process. Feel free to share your website design challenges and solutions with us in the comments section below!

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