What to Sell at Craft Fairs for Maximum ROI

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Written By Sam Davis Ph.D.

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Selling crafts at craft fairs is a great way for crafters to expand their customer base and earn money. But with so many craft fairs to choose from, it can be difficult to land the fair that’s best suited for your business.

Fortunately, craft fair organizers have noticed a growing demand for handmade goods, and there’s an ever-expanding list of fairs dedicated solely to handmade products. That said, not all fairs are created equal – each fair has its own audience and goals. By doing your research before attending a craft fair, you’ll be able to better understand the fair’s customers, which will allow you to craft the most effective display, price your items competitively, and promote your products in a way that appeals to customers.

Beautiful creative pictures for sale in market

What Products Sell Best at Craft Fairs?

Popular items to sell at craft fairs include handmade soaps and skincare products, candles, crocheted crafts, and handcrafted jewelry. Stickers, pins, magnets, and other small affordable items sell amazingly well at local craft fairs.

Other items such as natural dog and pet treats, craft books, printable art, seasonal wall decor, instant downloads, and Christmas decor are also becoming increasingly popular. This is because customers are looking for unique items that are fresh and organic. As a result of this demand for high-quality items at affordable prices, customers are willing to pay a premium for these items at craft fairs.

– Additionally, customers are looking for items that are great quality and aesthetically pleasing. These factors have led to the increase in popularity of craft fairs over the years.

Handcrafted Jewelry

Handcrafted jewelry is a popular type of craft that can be sold for a variety of occasions. Materials for handcrafted jewelry can range from salvaged wood to gold and diamonds. This makes it a versatile and high-quality gift. It is also a great way to show off your creative abilities or make a statement about who you are. Making and selling jewelry is easy to get started with, and there are many online tutorials to help you craft the perfect piece.

You can sell handmade jewelry at craft fairs or online marketplaces to earn extra money and promote your business. Alternatively, you can make fabric and leather earrings as an easy way to create unique jewelry. Whether you're making jewelry for yourself or selling it to get fast cash, handcrafted jewelry is sure to be a favorite item in your wardrobe

Handcrafted Stationery and Cards

Handcrafted cards are a popular item sold at craft fairs. They are simple to make and inexpensive to produce, making them an ideal gift for craft fair shoppers. Stationery is another popular gift item for craft fair shoppers, particularly for holidays. Craft fairs offer a great opportunity to sell personalized items such as customized portraits or customized family photos. Personalized items allow craft fair shoppers to show their unique style and personality while also being thoughtful gifts. Other popular items that sell well at craft fairs include craft kits, handmade statues, and other handmade items made of different materials.

Unique Artwork

To create unique artwork for craft fairs, use obscure materials and objects not found at other vendor booths. This will help you stand out from the crowd and attract more customers. One of the best ways to do this is by offering unique gift items, such as stationery, small housewares, or jewelry. Another great idea is to offer special pricing on your products, such as by offering discounts on bulk purchases or by offering buy one get one free offers. If you are looking for an extra boost in sales, consider creating custom artwork for craft fairs, such as paintings or sculptures. By doing this, you can make your products stand out from the pack and attract more customers. Consider which craft fairs would be best suited to your unique artwork and begin promoting your products as soon as possible to increase visibility and sales.

Customized Home Décor

Handmade wreaths are a great way to add unique home décor items to a craft fair booth. Personalized or customized items can make great gifts for craft fair shoppers. Consider selling items like stationery, small housewares, and jewelry for craft fair visitors. Besides, consider selling reusable wax food wraps, reusable paper towels/facial wipes, and wool dryer balls as eco-friendly items to sell. These items can help craft fair customers save time and money while maintaining a sustainable lifestyle. Sell customized family portrait paintings, pet portraits, and personalized jewelry as additional items for shoppers to purchase. A craft fair is always a great place to find unique and personalized gifts for loved ones or yourself!

What Types of Crafts Are Easiest to Sell?

At craft fairs, handmade items are a cash cow. The demand for handmade items is high and offering homemade items to customers is easy. Handmade items such as soap, skincare products, unique crafts, baked goods, and gluten-free foods are among the most popular items to sell at craft fairs.

Customers are attracted to handmade products due to their uniqueness and authenticity. Items such as handmade jewelry with obscure materials and natural gourmet dog and pet treats have great potential in the market. These items stand out from other craft show items by offering something new and exciting to customers.

Even if you are new to the craft fair scene, it's easy to find profitable items to sell at craft fairs. Just research the market, brainstorm ideas, and put together a profitable item list for your next show.

Crafting Ideas for Maximum Profit

Handmade jewelry is a popular choice for craft fair customers. This category includes items such as pendants, rings, and bracelets made from various materials, such as metal or stone. Candles, soaps, and other scented items are also great choices for craft fairs. These items can be sold in small batches to allow customers to try them out before committing to a larger purchase. Knitting and crocheting projects are a great way to make money with minimal investment. Projects can include hats and scarves and be designed to suit different styles and budgets. Greeting cards and stationery items are quick and cheap to create but still have a large profit margin. This makes them a good choice for craft fairs where customers must make quick decisions about what to buy. Other handmade items, such as glassware, ceramics, woodworking projects, ornaments, or even homemade food items, can also be profitable when sold at craft fairs

Crafting Ideas for Maximum Visibility

When choosing what to sell at a craft fair, visibility is key. Brightly colored items, such as jewelry, accessories, and clothing are sure to draw attention. Handmade candles and soaps are great craft items that will stand out on display. Personalized gifts, such as mugs, t-shirts, and keychains, are great sellers. Unique home decor pieces like wall hangings and sculptures can help your booth stand out from the crowd. These items make for great showpieces and can help promote your business or craft specialty.

Crafting Ideas for Maximum Appeal

When it comes to selling craft items at craft fairs, there are a number of considerations to be made. First and foremost, it's important to consider what products are most appealing to potential buyers. Functional décor items like mugs and wall art are a great way to make a profit, while personalized items like photo frames and jewelry boxes can be popular sellers. Homemade soaps and candles are another easy-to-make item that can draw in customers. Finally, handmade apparel is always a hit with shoppers looking for unique clothing items. When planning your craft fair booth, it's important to take into account what sells best and tailor your booth accordingly.

Crafting Ideas for Unique Products

When it comes to crafting unique products, there are many ways you can do so. For example, offer fewer products to become an expert in a particular field. Instead of offering more than 10 products in your craft business, focus on offering only the best products in your niche. This will help you stand out from the competition and make your product one-of-a-kind. When creating and selling your unique craft product, ensure that it stands out from the rest through materials and design. Use customer feedback to help refine and improve your product.

How to Maximize Profits

When looking to make the most of a craft fair, it's necessary to consider the various factors that can affect your business. You must first decide on a booth size and style, which dictate how much product can be displayed and how you should set up the booth. This will help you attract attention and potential customers, but it's important not to rely too heavily on promotional items, as they can quickly become expensive and unnecessary.

Instead, you should use items that are highly recognizable and valuable to potential customers, such as posters or banners, as incentives to buy. Once at the fair, make sure to have a dedicated payment station so customers don't have to search for money or track down a cashier. Also ensure that your booth is clean and well-maintained to create an inviting atmosphere. Finally, focus on small products that make good gifts, as these will likely generate the most revenue without costing too much.

Understand Your Audience

When attending a craft fair, it's essential to understand your target audience and tailor your marketing efforts accordingly. Understanding customer needs and wants is crucial when selling products at a craft fair. Utiliting effective marketing techniques can help you reach your target audience. For example, offer customers promotional items or discount pricing to increase their interest in your products. You can also establish a payment station and have a money box to ensure customer convenience. As with any business, it's important to set up strategic booth setup and display products to gain customer attention. Overall, understanding your target audience and utilizing effective marketing techniques can help you maximize profits from craft fairs.

Price Your Products Competitively

When pricing your products competitively, consider your target audience and the price range it may be comfortable with. For example, if your product is handmade and costs more than $10, pricing it at $20 may not be a good business decision. Instead, pricing it at $15 or $18 may better suit the needs of your customers.

Other factors to consider when pricing competitively include supply and demand, cost, and quality of your product. Ultimately, pricing competitively means finding the right price point for your product that will maximize revenue while minimizing losses. By researching similar products from other vendors and testing different prices to identify the most profitable one, you can maximize profits at craft fairs.

Create Professional Booth Spaces

It's crucial to select the right color palette for your craft fair booth. This can be done by selecting bold and simple color schemes that accentuate your product without creating visual clutter. You can use display racks, easels, or other mediums to showcase your work in an organized manner. Experiment with spotlighting to create an inviting atmosphere and draw customers' attention to your products. To ensure that the booth doesn't feel over-crowded, place yourself at the forefront of your booth space to create a personal connection with customers. Finally, it's important to put yourself “at the forefront of your booth space” to create a personal connection with customers.

Make Sure You Have Enough Inventory

To maximize profits at craft fairs, you must ensure that you have enough inventory. When attending a craft fair, it’s important to research the type of craft fair you plan to attend to ensure you have enough inventory. You should also ask the team running the craft fair if there are any special licenses or permits that you may need as a vendor. Another way to maximize profits at craft fairs is to factor in the costs of setting up a booth and any promotional materials you may need. If you're taking time off work or spending money on travel and expenses for the craft fair, make sure you budget for these costs in your business plan.

Bring extra stock, even if you keep it in your car. You can store extra stock easily in crates or boxes. Of course, don't make stuff that you won't be able to sell later in the next craft fair or in your online store. Sometimes, what people want on Etsy is very different from what they want at local craft fairs. So just be aware of the differences as you set up your props, decorations, and craft items.

Offer Special Discounts and Promotions

To increase profits at craft fairs, you must offer discounts or promotions to attract potential customers. Consider giving away a product or offering wholesale pricing for bulk orders to increase your profits. Additionally, consider offering discounts or promotions to customers who have shopped with you before. This will help you reach new customers and build a relationship with them. You can also customize your promotion or discount for each customer, which will help you tailor your sales pitch to different demographics and target customers with specific needs.

Collecting an email address, allowing credit card processing, or even offering an extra cash discount are all great ways to sell your wares effectively at a craft show, art show, or other craft venue. Even if it's your first time, you can help bring yourself more success on the big day by brainstorming the ways you're going to build momentum from this craft show.

Tips for Selling More at Craft Fairs

Craft fairs are great places to sell your handmade products, but you need to be aware of potential marketing strategies to maximize sales. When planning your booth, consider displaying your products in an organized and attractive way. Make a contribution to a door prize or swag bag, giving customers a reason to visit your booth. Additionally, have a cash box and product bags for customers to take home with them. You can also create a dedicated payment station with cash box, product bags, and promotional items. By following these tips, you can increase the amount of product displayed and attract customers at craft fairs.

Creative Ways to Market Your Products at Craft Fairs

Craft fairs are great opportunities to market your products and get exposure for your brand. To capitalize on this, you need to have a creative and eye-catching display to attract potential customers. This doesn't mean you should clutter your booth with flashy advertising or signage, but using unique branding techniques such as unique labels and packaging can help attract customers' attention. Of course, customers are drawn to quality products, so make sure your products are of high-quality. This can be done by offering samples of the products or by conducting market research prior to the fair. Finally, use social media to promote your craft fair participation and build an audience. By participating in juried fairs, you can gain recognition and exposure for your products, thus increasing awareness of your brand.

Create an Eye-Catching Display

When displaying your products at craft fairs, create a wow factor that will grab attention and make shoppers feel the need to stop at your booth. Ensure that your display table is clean, attractive, and products are well displayed with prices clearly marked. You can use lights and color photos to spice up your display. Additionally, build a mailing list by offering people a chance to win a piece of artwork in return for their contact information. This will allow you to market your products to potential customers and increase the chance of sales. When promoting your products at craft fairs, use company-provided supplies and unique display ideas to make the most of your booth space.

Give Away Samples

Offering free samples of your product at craft fairs is a great way to draw attention and increase sales. Samples allow customers to get a better sense of the quality and craftsmanship of your work, which can lead to greater purchase decisions. Plus, providing samples of your product can help customers get a better sense of the quality and craftsmanship of your work. This can create a sense of trust and engagement with your business.

In addition to sample items, it's also beneficial to create unique sample items to stand out from other vendors and showcase the unique features of your products. By offering samples of your product and creating unique sample items, you can differentiate yourself from other craft fair vendors and increase sales at the fair.

Collect Customer Information

When selling your craft products at craft fairs, it's essential to collect customer information. Take the time to create a customer loyalty program or provide promotional materials with business cards containing your business address and other contact information. This will help customers feel confident about placing orders and return for more sales. Additionally, leave a comment card box for customers to provide feedback and contact information. You can also use social media to promote your craft fairs and interact with customers. By collecting customer data and creating a dedicated payment station, you can ensure that customers have an efficient way of paying for their purchases. Overall, it's important to consider offering discounts and promotions for customers who sign up for mailing lists or purchase regularly from your craft fair booth.


To craft fairs and markets, first of all, you have to craft. The craft fair or market is just a way of getting your handmade products in front of potential customers, who will then decide if your products are worth buying. But if you can make your craft fair or market booth more visually appealing with a well-designed display or catchy signage and offer customers something extra, like special discounts or free samples, then you can maximize sales. Besides creating great products, the most important thing to do when selling at craft fairs and markets is to promote yourself. Whether it’s online or in person, customers need to know that you exist and what you’re selling. So create flyers, posters, and social media content to spread the word about your products. You can also give customers a brochure or business card to help them remember your craft fair or market booth for next time.

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