How to Stand Out as an Artist: Tips to Increase Your Exposure and Sell More Art

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Written By Sam Davis Ph.D.

Sticker Crypt is the internet's premier source of free advice for artists and small business owners! 

As an artist, it is essential to find ways to stand out from the competition. This can be difficult in a world where there are so many artists vying for attention. However, with a little creativity and effort, you can increase your exposure and sell more art! In this blog post, we will discuss some tips that will help you standout as an artist and achieve success in your career.

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Start a blog or website to help your art stand out

If you're an aspiring artist looking for a way to stand out from the crowd, then starting a blog or your own website may be the perfect solution. A well-designed and regularly updated blog or website can act as a valuable tool to showcase your work and connect with other like-minded artists. Whether you focus on critique, advice, tutorials, or any other aspect of art, having an online presence is a great way to build up your reputation and establish yourself as a credible creator.

Additionally, social media channels are often flooded with millions of images and posts every day, making it difficult for individual pieces to truly shine through. Use Facebook, Tweet out your work – and just hope it shows up to your target audience? That sounds like a recipe for disaster. It also can feel overwhelming. Don't shy away from new ideas and social platforms, but also make sure that you can create a great post and stand out online.

By publishing your work on your own platform, however, you can create an intimate space where your target audience can help you make your art stand out. So why wait? Start blogging today and take your artistic talent to the next level!

Improve your online marketing and create an online portfolio for your art

To improve your online marketing and create an online portfolio for your art, it's important to think about the kinds of content that appeal to your target market. For example, if you are promoting a line of abstract paintings, you might want to share beautiful images of your paintings on social media or in blog posts. You can also include descriptions and key details about each piece, so that potential buyers can learn more about each piece. An online portfolio helps your art stand out.

Additionally, it's essential to have a professional website that showcases all of your work in one place. This will allow people to easily browse and purchase your pieces, increasing the visibility and reach of your art career. And with careful planning and consistent effort, you can successfully promote yourself online and build a thriving business as an artist!

Participate in art exhibitions and festivals, both locally and nationally

Art exhibitions and festivals provide opportunities for artists to showcase their work, while also connecting with other creatives and art enthusiasts. Exhibitions can be held in a variety of venues, including museums, galleries, and even public spaces. Festivals, on the other hand, often take place outdoors and may feature a range of activities, from live music and performances to food and drink vendors.

Local events can be a great way to support the arts community in your area, while national events can give you a chance to see a wider variety of work. Either way, participating in art exhibitions and festivals is a great way to broaden your horizons and get inspired.

Sell your work online through websites like Etsy or eBay

Selling your work online is a great way to reach a larger audience and grow your business. There are many websites that specialize in helping artists, crafters, and other creative professionals find online buyers for their goods. One of the most popular platforms for doing this is Etsy, which has millions of users from around the world. Whether you sell handcrafted jewelry or one-of-a-kind paintings, there is almost certainly an audience for your work on Etsy.

Another popular platform for selling your work online is eBay. With millions of listings at any given time, it's easy to get lost in the crowd on eBay. However, with some careful marketing and strategic pricing, it's possible to take advantage of this huge market and build a thriving business selling your unique creations online. So whether you're just starting out or looking to expand your existing online sales, be sure to explore the many options available through sites like Etsy and eBay.

On the other hand, there are definite drawbacks to selling on marketplaces. You can't control your brand or your audience, and you're often restricted to their shipping policies. You'll have to carefully analyze whether this will work for your business.

Market yourself AND your art on social media platforms like Instagram and Facebook

If you're an artist, social media can be a great way to get your work out there and reach customers. Platforms like Instagram and Facebook make it easy to share your art with a global audience. But it's not enough just to post your work online – you also need to market yourself as an artist. Here are a few tips:

First, make sure your bio is up-to-date and talks about your art. Include a link to your website or online portfolio. Second, use hashtags when you post your work. This will help you reach customers and help them find your art when they're searching for specific topics. Third, connect with other artists and art enthusiasts on social media. Comment on their posts, share their work, and join conversations. fourth, consider creating a blog or vlog about your art journey.

This is a great way to engage with potential customers and build trust. Fifth, always be professional. Respond to comments and questions in a timely manner, and refrain from arguing with people online. By following these tips, you'll be well on your way to marketing yourself and your art on social media.

But, keep in mind that social media may be more of a trap than a boon. If you find yourself wasting hours with little results to show, you may consider other avenues for content marketing. Your specific audience may not be as engaged on Facebook. Just because social media is a great tool for small businesses doesn't mean that it's always the appropriate tool for your rea life. Keep a solid foundation and you'll be able to make your art stand out.

Get involved with the arts community in your area – attend workshops, meet other artists, etc.

The arts are an essential part of any thriving community. Whether you are a musician, artist, performer, or general supporter of the arts, there are many ways that you can get involved in your local arts scene. One of the best ways to start is by attending workshops and seminars where you can meet other artists and gain valuable knowledge about different mediums and techniques.

You might also consider joining a local arts group or society – this will allow you to connect with like-minded individuals who share your interests, as well as gain access to exclusive resources and opportunities.

Additionally, one of the most effective ways to network as an artist is simply by showing up at events. Attending galleries, concerts, and other shows will help to generate income for local artists (like YOU) while promoting art appreciation in your community. Network locally, and soon you'll find that you'll be able to showcase your own unique style in many local events.

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